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Research papers

Constraints and opportunities in children's television advertising

The main objective of this paper is to highlight some of the common pitfalls associated with the execution of television advertising addressed wholly or in part to a child audience. For a variety of reasons much of the television advertising to this...

Catalogue: Seminar 1978: Researching Children
Author: Vivienne G.T. Price
October 1, 1978
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Citation

Price, V. G. (1978a, October 01). Constraints and opportunities in children's television advertising. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/constraints-and-opportunities-in-children-s-television-advertising